The Point of Purchase is the spot or area where customers make the decision to buy a certain product. This can be a product or a service, it can literally be everywhere, in a mall, in a shop, on the street, or even on the internet. In recent years, the point of purchase for products and services has become an important focus for marketers, as consumers tend to make purchasing decisions on very high-margin products or services at these strategic locations.
Generally speaking the designers in the POP and Retail Industry are trying to present their products in the most desirable way to a specific target group, to gain exposure and animate the potential client to buy. They use different materials, depending on actual trends, to gain exposure to clients and to brand the products according to their marketing plans. Most commonly used materials are wood, metal and a variety of different plastic materials.
Trends change frequently and sometimes store displays and windows are changed more than twice per season, therefore flexibility and quick turnarounds are crucial to survive. There are times that designers have difficulties finishing designs in the required time to allow for production lead times, nevertheless the dead line needs to be met in the store. Flexibility and speed are your most valuable attributes to keep your client happy.