The December holiday season is one of the biggest shopping seasons of the year. Are you doing everything you can to sell your products to your customers?
If you have a physical store, you probably have a Point of Purchase (P.O.P.) area. This area is important for marketers as it’s often a place where high-margin products can easily be sold. POP and retail displays using plastics create a flexible, attractive way to present your products.
Plastics are one of the most widely used materials used in retail environments for many reasons. They are durable and lightweight, meaning the displays can be moved around without specialized equipment or someone with big muscles! They are available in a nearly endless variety of colours allowing for exact matching to your company colours, which helps with brand recognition.
It’s not uncommon for P.O.P. displays to change more than twice per season, so you need displays that are quick to manufacture and setup to minimize down time. Using plastic materials allows for shorter lead times to accommodate more urgent needs and faster turnarounds. Flexibility and speed are your most value attributes to keep your clients happy.
Depending on the size, use, and manufacturing requirements, the Plastifab team is likely to recommend one of used plastics for your retail installations:
- Acrylic (or Acrylic DR)
- High Impact Styrene (HIPS)
To present your products in the most desirable way to a specific target group, gain exposure and entice potential clients to buy using plastic displays. Read more about how we use plastics in the P.O.P. and Retail Markets or read our Magic Gift Shop and Coke Store Display case studies.